Celtic Cookies is a home-based artisan bakery founded by Teresa, specialising in handcrafted, Celtic-inspired cookies. The business is known for its quality, visual appeal, and growing demand across individual customers, corporate gifting, and local businesses.
Services Provided:
Brand strategy
Web Development
Celtic Cookies operated without a website or formal ordering system. Orders were managed manually through email, phone, and in-person conversations, which became limiting as demand increased.
Without a structured digital platform, product range, delivery expectations, and repeat or business orders were difficult to manage consistently.
The solution focused on building a structured ecommerce system aligned with how the business operates. Product presentation, ordering logic, and backend workflows were designed to support self-serve customisation, clear delivery expectations, and efficient order handling.
Although early in its lifecycle, the impact is immediate:
The brand needed to reflect both product range and Celtic heritage. Typography, colour, and visual motifs reference traditional Celtic character, applied with restraint to support navigation and product discovery.
The result is a grounded, credible brand presence suited to both individual customers and business buyers.
The challenge was converting a conversational ordering process into a clear, self-serve experience. Customers needed to understand options, make selections confidently, and know when orders would be fulfilled.
The system was built for operational clarity and scale. Orders flow through a structured, fulfilment-ready backend, with analytics in place from day one to track behaviour and demand without manual intervention.
The website supports real ordering complexity, including custom, corporate, and wholesale orders, with flexibility to add subscriptions as the business grows. Product configuration and checkout behaviour reflect how the business operates in practice.
A controlled staging workflow ensured stability at launch and a platform that can scale without rework.
