Christmas Always Comes Early in Halifax.

A Strong Event Held Back by Weak Systems

Problem Statement

As the event scaled, the existing digital setup became a clear bottleneck in two critical areas. For visitors, ticketing failed during peak traffic, the website slowed under load, and outdated pages sent people to the wrong information. This led to abandoned purchases, inconsistent ticket sales, and a rise in support requests.

For vendors, core processes such as onboarding, confirmations, and updates were handled manually, creating delays, errors, and unnecessary administrative effort as participation grew.

Solution

We rebuilt the digital ecosystem end to end. Ticketing, performance, vendor workflows, and search visibility were redesigned to create a fast, stable platform that moves visitors cleanly from search to checkout with minimal manual intervention.

Results

Ticket sales increased, information became easier to find, and vendor communication was centralized. Support requests dropped, and the platform handled peak traffic reliably without failures.